Search Engine Optimization (or SEO) describes a process by which the visibility of a website is enhanced in search engine results, the visibility is measured by a metric called average rank. Every internet user has a unique profile based on browsing history, which is monitored by search engines like Google and Bing, who then seek to present what their algorithm’s calculate to be the most relevant website by order of ranking. This ‘organic traffic’ comes to your website because your website is presented to your target audience at a time when they are searching for it, as such it is a crucial part of any digital marketing strategy. We always recommend the underlying strategy of any digital marketing spend should seek to enhance the volume of organic traffic on a month-by-month basis.

We understand the place that SEO has in a unified business strategy aimed at generating sales and/or enhancing brand awareness and positioning in the medium and long term. Technical considerations like sitemaps, indexing, markups and schema as well as wider issues such as Pagespeed scores and load times give you a vital edge over the competition. Our SEO services include: