What are Hair Transplants?

A hair transplant is a surgical procedure that is often carried out with a local anasthetic. There are several methods for hair transplants that have evolved as time and technology marches on. There are several types of hair transplant procedure which include FUE, FUT and DHI.

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What is the Follicular Unit Extraction method (FUE)?

The Follicular Unit Extraction or FUE is one of the oldest hair transplant techniques. Research on the history of this method shows that it was developed before 1988 and involves harvesting a single thin rectangular strip of scalp which is then examined under a microscope to extract potential hair follicles that are good candidates for transplant. This seems and is as primitive as it sounds but is still widely used by clinics today. The FUT method can leave significant scarring.

What about the Direct Hair Implantation or DHI?

The Direct Hair Implantation or DHI technique changed the game. By adopting the latest advances in technology, the DHI makes hair transplants quicker and less invasive than most other methods. The DHI method extracts individual hair follicles as opposed to cutting out strips of skin and these are then implanted using a specially designed implanter, allowing the hair transplant surgeon to implant the hair in the natural linear pattern of existing hair.

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How to market Hair Transplants?

We were recently hired to help market the services of a clinic offering hair transplant in Dubai and initially this required a total rethink of their existing and old marketing processes.

Here are 3 key tips to remember when structuring a marketing campaign for hair transplants:

1- The campaigns have to feel like they are premium.

From start to finish the lead journey needs to feel premium. Because hair transplants are a big ticket expense, they need to be marketed in the same way a small car, jet ski, quadbike or something similarly priced is marketed. Personalised processes and automated lead journeys using services like campaign monitor are crucial to maintaining the premium aspect of the customer experience.


2- Create Pain Points

A good pain point for the sales calls and lead journey is to include the concept of return of investment. The primary affinity interest grouping for men in hair transplant campaigns is often "Avid Investors" and "Business Professionals", Google defines Avid Investors as people who actively invest their money, follow financial markets and regularly read business/financial news. This segment in particular can easily understand the notion that paying a premium for a well-performed hair transplant will generate ROI for every year for the rest of their life, particularly when using the DHI method which is reputed to enjoy a 97% success rate in terms of transplanted hair survivability.


3- Use Exclusions and bid modifiers

Whatever platform you are using, it is wise to exclude demographic and affinity segments that are not going to convert. Be sure to include bid modifiers for the following affinity segments:

Avid Investors

Business Professionals

Luxury Automotive Enthusiasts

And also be sure to favor 25-45 age group for men and limit your marketing to iOS devices only.

A Facebook Page cover video can be a great way to promote your company's services in a way that converts your page visitors into leads for your business. Now, you might think that no one uses Facebook these days, but people will often search for your business on Google and then research you on all your social media channels. This is especially true for B2C businesses.

Here is a Facebook Page cover video we made for The Training Room, a group exercise fitness class in Dubai.

Online Sneaker Store

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Fidning the right pear of sneakers is no joke. Some people compare the difficulty to finding the right pair of sunglasses! To help you with your sneaker needs, MadYouth has launched an e-commerce platform based in Saudi Arabia with a range of hand-picked sneakers from some of the most sought after drops and editions. With a range of women's sneakers in Saudi Arabia that can help you accent your style for any occassion.

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Check out some our favorite sneakers that are available right now at Madyouth, the #1 online sneaker store in Saudi Arabia:

Nike Dunk Low 'UNLV'

Nike Dunk Low 'UNLV'

The 2021 reissue of the Nike Dunk Low SP ‘UNLV’ revives one of the original colorways of the 1985 ‘Be True to Your School’ series, albeit in low-top form. The sneaker is rendered in the signature colors of the University of Las Vegas, highlighted by a neutral grey leather base with contrasting University Red overlays. A padded collar and breathable nylon tongue combine for a comfortable fit, the latter accented with a woven Nike tag in the same grey and red color scheme.

adidas Yeezy 350 Black Red

adidas Yeezy 350 Black Red

Known for their iconic collabs, once again Kanye West and adidas had brewed up more sneaker collection heat with the adidas Yeezy Boost 350 Black Red. Showing "Pirate Black" flashes, these come with a core black upper and sole that has a core red "SPLY-350" branding on both sides.

Rubber Dunk x Off White 'University Blue'

Rubber Dunk x Off White 'University Blue'

From high-profile collaborations to retro-inspired colourways, the Dunk has been busy making headline appearances in 2020—and we're extending the celebration by reviving the storied style in a refreshed form, bearing the imprint of Virgil Abloh and his Off-White™️. Virgil has never shied away from showing love for the understated, time-tested silhouette, and now he's helping redefine its presence by literally adding new layers to the design, inspired by the aesthetic of the Air Pegasus line, and paying ode to the exemplary style of skateboarding through the years.

Nike 'Air Max Plus Supreme Mean Green'

Nike 'Air Max Plus Supreme Mean Green'

Supreme and Nike came together yet again for their seasonal sneaker collaboration. This time, the two brands partnered on the Air Max Plus, a sneaker considered a cult classic in major cities globally, like Paris, London, New York, and even Sydney. Originally debuted in 1998, Supreme added new design elements that take the sneaker out of its traditional mold. The Nike Air Max Plus Supreme Green is loud and vibrant – matching the pedigree of past Supreme Nike collaborations. The Green pair puts into good use the unique curvature of the TPU on the upper. The skateboarding brand morphed this material to spell out “SUPREME”, adding hidden-in-plain-sight branding to the model. From there, the TPU shows off a gradient of blue and orange on the green pair, giving a flame-like element to the sneaker.