WHAT IS A BLOG POST ?
Having a dynamic element to your website is important to cultivate organic traffic and increase average session duration of website visitors. Presenting your website, company or brand as a thought leader in your niche helps to enhance your credibility and from an SEO point of view helps to enhance your domain authority.
Building a coherent content strategy for your website is fundamental to determining the subject matter of blog writing and blog posts. Blog posts are a great way of attracting organic traffic, helping to drive awareness over the short and medium term.
The biggest search engine online has gradually been increasing its focus on user search intent, where their predictive AI tries to predict what the intention of the user's search is, gleaning this from the keywords and browsing history. To a small business, this means that a car mechanic that has optimised their website for 'mechanic' will also find themselves ranking on related keywords such as 'bodyshop'.
Well written blogs can play a central part of keeping your website dynamic, fresh and interesting. Digital marketing is all about unique content, and high quality content has been shown to increase users' dwell time on websites.
Applying a holistic strategy to your website's blog content using internal linking, anchor keywords and external links may also benefit your search engine rankings for lucrative keywords.
WHAT TYPES OF BLOG POST ARE THERE?
A blog post should be aiming at ranking for a particular keyword and/or related keywords. Search engines increasingly favor longer articles, particularly for keywords with high keyword difficulty. Experienced writers craft unique content that helps to increase traffic, especially organic traffic.
The differential factor for how our blog writing services approach blog posts is a metric called Keyword Difficulty (KD). A percentage score, it is attributed by all major SEO platforms and represents the ease of ranking highly for that specific keyword in a specific territory. Any SEO blog writing service has to incorporate this into the strategy as it will determine the outline of the blog post.
Keyword Ranking Factors
This page for example, has been optimised to rank for the keyword 'blog writing agency', which is why we use techniques such as Latent Semantic Indexing (LSI) Keywords. LSI Keywords are terms that search engines see as being conceptually related to the keywords being searched by the user. So for a page like this that would be words like 'inbound links' 'marketing agency' 'marketing channel' 'inbound marketing' and the list goes on..
Technical Blog Writing Service
Depending on the targeted keyword, the density of the related keywords and terms should be adjusted, so for this page all of the aforementioned keywords should be mentioned just once, whilst a word like 'blog writing' should be mentioned between 15-21 times.
Regular Blog Writing Service
To us, a regular blog post is under 600 words, is part of a dynamic content strategy that uses the latest techniques and methodologies of content marketing that search engines love. With at least 1 outbound link to a high authority domain, multiple royalty-free images and an embedded video that is niche-specific and keyword-relevant. These are more than sufficient for keywords with a KD score of under 30%.
Technical Blog Content Writing with in-depth Keyword Research
When the keyword difficulty is greater, SEO strategy calls for more in-depth blog content writing. When you write blogs optimised for difficult SEO keywords it calls for high quality content and well researched articles. These should seek to position your brand/business/website as a thought leader in your field, offering valuable takeaways or insights even in the form of downloadable content such as PDFs.
CONTENT WRITING SERVICE COSTS
When we start blog writing we pay close attention to our comparative analysis of your competitors for keywords with high difficulty. Many business owners often turn to freelance blog writers, and there is absolutely nothing wrong with that. In fact, freelance blog writers are often more affordable and deliver faster, however there is no standardised benchmark for how they approach blog writing, which platforms they are using to research keywords, or what standard of technical writing and ability with SEO strategies they have. A professional writer with no knowledge of Google Analytics or how a business blog can be used to drive conversions (and sales) will not necessarily provide as much benefit as a SEO blogging service.